Improving Functionality and User Experience the Key to New Airedale Websites
Racine, WI, December 4, 2007 - Seeking to improve functionality and promote a consistent image the world over, Modine’s Airedale brand is launching two new websites today – the European focused
www.airedale.com and
www.airedaleusa.com. The look and feel of these websites have dramatically improved over their predecessors so users can easily navigate and learn about Airedale’s HVAC solutions. Both sites have also adopted the Airedale marketing style guide, reinforcing the brand.
“It is our philosophy that in today’s HVAC business climate we must continuously improve to exceed our customers’ expectations and give them the necessary tools they need to be successful. The launch of these two sites is a further example of Modine’s focus in this area,” said Tom Cromwell, Managing Director, Modine’s Commercial Products Group.
A part of Modine Manufacturing Company since 2005, Airedale designs and manufactures an extensive range of air conditioning and heating products. In Europe, Airedale is a leading manufacturer of chillers, close control and comfort products. In North America, they provide air conditioning systems for schools along with ductless ceiling cassettes and heating products for a variety of environments.
Users of the site will immediately notice a homepage that’s easy to navigate. Both sites have implemented the same seven categories to store information, including quick links to product information, post-sales support and career opportunities.
The new look and feel of the websites also serves as an extension of the marketing template that was adopted this year worldwide. “Prior to this launch, the two Airedale websites had their own look, to a point where it appeared they weren’t even the same company,” added Cromwell. “By adopting a consistent style and navigation, we will reinforce the powerful Airedale brand consistently, and internationally. Creating similar templates will also make it easier to communicate with our customers.”
About Modine
Founded in 1916, with fiscal 2007 revenues from continuing operations of $1.7 billion, Modine specializes in thermal management systems and components, bringing highly engineered heating and cooling technology and solutions to diversified global markets. Modine products are used in light, medium and heavy-duty vehicles, HVAC (heating, ventilating, and air conditioning) equipment, industrial equipment, refrigeration systems, fuel cells, and electronics. Based in Racine, Wisconsin,the company has approximately 7,700 employees at 34 facilities in 15 countries worldwide. For information about Modine, visit www.modine.com.
